Marketing That Books Real Jobs.(For plumbers, lawyers, doctors & every service pro in between.)
We're not here to run "campaigns." We're here to fill your calendar with the kind of calls, consults, and appointments that actually pay your team. Senior strategists only. Custom strategy every time. Real booked work you can see in your CRM.
No long contracts. No bloated retainers. Just booked jobs.
Pick a 30-min time. No pitch — just a real conversation about your goals.
Trusted by service businesses across
Our Mission
Helping local service businesses grow profitably without bloated agency fees or cookie-cutter "lead-gen" playbooks.
We believe growth should be accessible to every service business — whether you're a single-truck plumber, a multi-location dental group, or a regional law firm.
Our performance-first approach to paid ads, local SEO, and lead systems focuses on what actually drives booked revenue — not impressions, clicks, or "leads" your front desk can't reach.
Over to our amazing clients...
"Hands down the most strategic ad team our firm has ever worked with. We finally have predictable case flow — and I always know what's happening and why."
"They cut our cost per booked job by 70% in the first quarter. More importantly, the leads actually answer the phone and become customers. That's the whole game."
"Felt like hiring a CMO without the price tag. They understand the service business, challenged our assumptions, and made us a better company."
Hey there, we're Growth Lab.
An all-women, senior-only marketing team with deep experience growing home services, medical, dental, legal, and other local service businesses. We came from enterprise agencies — and built Growth Lab to bring that same caliber of strategy and execution to local owners, without the overhead.
Custom strategy. Hands-on senior team. No templated "lead-gen" funnels.
Our promise
We're not here to be the biggest agency.We're here to be the one that works.
Growth Lab took our paid program from constantly bleeding cash to consistently booking jobs in under 90 days. They don't just run ads — they think like owners of a service business.
Pick a 30-min time. No pitch — just a real conversation about your goals.
We already know…
- You've worked with agencies that didn't understand the service business — they treated your phones, techs, and CSRs like an afterthought.
- Your ads are “fine,” but you know there's more on the table and you're tired of guessing whether your spend is actually filling the schedule.
- You're getting leads, but they're tire-kickers, wrong service area, or never answer the phone — and your team is wasting time chasing ghosts.
- You've been sold a “proven” lead-gen funnel that doesn't account for how customers in your trade or practice actually call, book, and buy.
- You want real growth, but without bloated retainers, confusing reports, or feeling out of control of your own marketing — or your brand reputation.
You're ready for a marketing partner that actually gives a sh*t about your service business and your booked revenue.
And you're done settling for "good enough" when you know there's more growth on the table.
You're in the right place. 💜
While other agencies are focused on reports and vanity metrics, we're focused on what actually matters: booked jobs, signed cases, scheduled patients, and systems that scale.
We don't believe in one-size-fits-all strategies. Everything we build is tailored to your trade or practice, your service area, and how your customers actually find and choose a local provider.
Our clients stay with us because we don't just deliver results, we show up as true partners in their growth.
We're building something different.
Helping local service businesses grow is what we do. But how we do it matters just as much.
At Growth Lab, we believe in creating opportunities not just for our clients, but for the communities they serve every day.
We prioritize hiring and working with women and building a team that reflects the businesses we serve
We support our clients through every stage, including showing up when they need flexibility, guidance, or extra support
We partner with nonprofits and purpose-driven organizations at reduced or at-cost rates whenever we can
Because growth isn't just about revenue.
It's about building something meaningful, sustainable, and worth being proud of.
Meet the team.
"I built Growth Lab because I watched too many great founders get burned by agencies that treated their ad budget like a learning experiment. You deserve a team that shows up with the same urgency you do — because we're just as invested in your growth as you are. That's not a marketing line. It's how we actually work."
Mandy
Founder & Head of Growth
- Team Bed Rot
- Always has a pair of Minnie Mouse ears and a Disney backpack right outside of the camera's view
- Big picture strategy and number crunching = her genius zone
- 11+ years of marketing experience
Q
Director of Social Media
- Team Bed Rot
- Always has the latest scoop on what the Secret Lives of Mormon Wives are up to
- Crafting messaging that makes the customer feel like she lives in their brain = her genius zone
- 10+ years of marketing experience
Lexi
Director of Paid Search
- Team Go Go Go
- Can tell you the perfect way to gut a fish
- Nerding out over the latest and greatest in paid search = her genius zone
- 10+ years of marketing experience
Callie
Director of Life Cycle Marketing
- Team Bed Rot
- Can help you plan your perfect day at Disneyland
- Being persistent enough to get the sale without annoying the customer = her genius zone
- 5+ years of life cycle marketing experience
Some agencies suck. But we don't.
In fact, we've actively built something different by avoiding all the things people hate about traditional agencies.
Boutique team. Senior-only execution.
You're not getting passed off to junior account managers who've never set foot in a service business. Every account is led by experienced strategists, and you'll have direct access to the people actually driving your booked revenue.
Local-service experts. Owner-first thinking.
We specialize in Google Ads, LSAs, and local SEO, but we think beyond the platform. Everything we do is rooted in your service area, your average ticket, your call-to-close rate, and what actually drives profitable growth in the trades and professional services.
No templates. No cookie-cutter strategies.
We don't force you into a funnel built for someone else's trade. We build custom strategies around how your customers actually search, call, and book — so your marketing works with your CSRs and intake team, not against them.
Pick a 30-min time. No pitch — just a real conversation about your goals.
The channels we run. The way we run them.
Senior strategists. Custom strategy. Booked jobs.
We focus on what works, execute it well, and scale it. No bloated funnels. No templated playbooks.
When you work with Growth Lab, you get a senior-level, all-women team with deep local-service expertise in:
Google Ads & LSAs
Search, Local Service Ads, Performance Max — built for service-area businesses.
Paid Social
Meta & YouTube creative that drives calls, form fills, and consults.
Local SEO & GBP
Google Business Profile, reviews, and local rankings that compound.
Email & SMS
Reactivation, recall, and review flows that turn one-time jobs into lifetime customers.
We work best with established service businesses spending $10k–$100k/month on marketing.
See If We're a FitProfit with purpose.
You should feel good about where your money goes.
We partner with nonprofits and purpose-driven organizations at reduced or at-cost rates, and support our clients with flexibility when they need it most.
Because growth isn't just about revenue.
It's about building something that actually matters.
Let's keep this simple.
Because at the end of the day, that's what actually works.
Our approach to growth is straightforward. No overcomplicated strategies. No bloated funnels. No guesswork.
We focus on what drives revenue and build from there.
From day one, our goal is to position your service business in front of the right local customers, at the moment they need you — so your marketing doesn't just generate leads, it generates booked jobs and profitable growth.
Yes, it really can be that simple.
But simple doesn't mean easy. That's where we come in.
We build and manage the systems that turn your ad spend into consistent, scalable results, so you can focus on running your business.
We handle the marketing. You focus on the work.
When strategy, execution, and the right foundation come together, that's when things start to scale.
That's how you build a business that grows predictably and profitably.
Pick a 30-min time. No pitch — just a real conversation about your goals.